It’s time to create your first service. There are 3 ways to do it

  1. Create new service from scratch
  2. Duplicate Own Service
  3. Add existing service to your store

In this article, we’ll focus on the basic one, Create a new service from scratch

More time-consuming than the other two options, creating a new service allows you to set all the details right.

The most important question you need to ask at that point is: Which type of service I want to provide? After all, it’ll affect all other settings.

Once you set the service type, it’s time to fill all the little bits.

There are two main types of service available to create, Appointable and Subscription. Each one with own set of settings and advantages.

The most obvious benefit of the appointable service is simplicity. Customers can set everything, date, time, and service itself. On the other hand, there is a lack of continuity of the service, Client book service, you provide, and you’re done. Another booking is needed to provide this service again. 

Nevertheless, there are several benefits of appointable service, which includes:

  1. Simplicity, set and forget type. Once you set all the details, all you have to do is wait for a booking. Obviously, from time to time, you might adjust price, availability, staff members, etc.
  2. Freedom of the service. Lack of subscription type continuity creates a unique benefit, freedom of the service. With appointable, you can define when you want to be booked and when you don’t want to. This means, holiday when and where you want.
  3. A broad range of customers. In general, most of the services are being purchased as appointable; depending on the service category, it might be up to 95% of the market. 
  4. Higher profit per service. In general, when it comes to subscriptions, customers expect to pay less per visit, which means you can charge more for appointable services.

For detailed instructions on how to create an appointable type of service, please follow our tutorial

When it comes to the business, subscriptions offer a unique way to grow—regular customers and, effectively, regular income. If done right, a subscription will give you a steady stream of income. As always, there are downsides to this service type. Customers expect you to provide service regularly according to the service schedule, so holidays can be challenging, unless you’ll grow enough to hire some staff, of course.

Nevertheless, there are huge benefits of subscription services, which includes:

  1. Regular income. Best way to grow the business, really. With subscriptions, company monthly income can be estimated much more precisely.
  2. Loyal customers. When done right, subscriptions will lead to lots of appointable bookings too. After all, customers know you and know service quality, so they’ll first think about you every time they need a one-off service.
  3. A broad range of customers. Depending on the service category, customers shift heavily into one of two main service types. Some categories are known to create lots of subscriptions.

For detailed instructions on how to create a subscription type of service, please follow our tutorial 

Despite all pros and cons, there is no winner. The best strategy is to offer both service types, keep a healthy balance, offer only services that can be safely delivered. As the subscription customer base grow, add some staff to cover it. Simple as that.